Hispanic Immigrant Communities 988 Crisis and Suicide Line Market Research Report

We are pleased to present the results of a Hispanic immigrant communities 988 crisis and suicide line market research report, authored by the Multicultural Development Institute (MCDI), led by Dr. Pierluigi Mancini.

The combined findings from these focus groups underscore the importance of using a multi-faceted approach to reach the Latino immigrant community effectively. This approach should include both traditional and digital methods with culturally and linguistically responsive messaging and colors to ensure broad coverage and engagement.

We invite you to review the executive summary below for a concise overview of the study's key findings and to gain insights into the existing awareness levels of the 988 program in these areas. You can also find additional Statewide Awareness Level Reports here.

Summary

Overview and Objectives

The goal of this methodology is to survey Hispanic immigrants in the state of Georgia through in-person focus groups to assess their understanding and knowledge of the 9-8-8 crisis and suicide prevention line. The focus group efforts will aim to gather qualitative insights from the focus groups. The focus groups will be culturally and linguistically tailored to the diverse Hispanic immigrant community in Georgia.

Authored by: Multicultural Development Institute (MCDI), led by Dr. Pierluigi Mancini

Methodology: In-person focus groups were conducted in three geographic areas (Atlanta, Dalton, and Port Wentworth/Savannah) with 59 participants from diverse Hispanic backgrounds. The groups focused on their understanding of the 988 crisis line.

Key Findings:

• Awareness: Few participants had heard of the “988” before the sessions.

• Language and Accessibility: Many were unaware of the Spanish-language options available for 988 or its availability via text and chat.

• Cultural Barriers: There is confusion between 988 and 911, and a lack of understanding of 988’s purpose.

Top Recommendations:

• Develop culturally relevant outreach using platforms like WhatsApp and Facebook, as well as community-specific radio and TV.

• Partner with trusted community organizations to enhance engagement.

• Increase public awareness of 988’s services in Spanish and its distinction from 911.

Top Things to Watch Out For: Gaps in awareness and understanding, particularly regarding 988’s availability in Spanish.

Surprising Findings: Even those who had heard of 988 didn’t know about text or chat options in Spanish.

Important Note: Tailored, culturally sensitive outreach is critical for reaching this population effectively.

To read the full findings please download the full report.